If you are a marketer understanding how to create a sensation and influence perception are powerful tools to have in your tool kit. If you are an SEO you may not have allowed yourself to think about these psychological concepts as you are probably knee deep in policing your web site, fixing massive information architecture issues, wishing your link graph was better, and hoping that the folks in editorial would just create something that would go viral.
Perception – the way we interpret the information we take in and thus what is used to build our mental model of that which we are interacting with. Perception is unique to each individual and thus our perception of reality is our own reality.
It is however perception that triggers how we respond to a situation. In short, did you do anything to impact the user’s perception of your site in a positive way? So much so that they want to tweet about your site? Was the user left feeling as though they need to share your site via a link from their blog?
