I am asked every so often to put together a few thoughts, books, and links on SEO. Usually these go into an email or ppt deck used to kick off what always turns into a larger discussion about traffic acquisition as a whole. SEO is not the magic pill but it does force you to ask hard questions about your company and product.
Question #1 - Did I hire an engineer to build my web site? Someone who really understands best practices from information architecture or did I find the backyard mechanic … “yeah, it works but that thing won’t pass inspection!”
Question #2 - Does my marketing department keep current with what Google is doing?
Quesion #3 - Did my designers, content producers, and product team build something that is easy to use, informative, and worth sharing? If no one links to your site, if no one talks about you on Twitter or Facebook - chances are you have an elevated perception of your own site.
And without further interruption here are a few links -
Good house keeping:
- Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
- Search Engine Visibility (old, but a good primer on SEO and I’ve used it for teaching a few times)